Content Designer

Team / Directorate: Digital Services Team / Finance and Corporate Services

Starting salary:  £41,132 rising to £44,988 per annum through annual increments being paid each year (pro rata for part time applicants)

Contract type: Permanent

Work pattern:  Full time, 37 hours per week (Part time, annualised hours, compressed hours or term time working considered - discussions at interview stage welcome)

Interview Date: 09/09/2025

Post number: 202280 GDN

The role

We are looking for a skilled content designer to help improve how people access and use our online services.

At Natural Resources Wales, the services we provide impact everyday life - from applying for an environmental permit, reporting an environmental incident to checking for guidance to help prepare for flooding. As a content designer, you’ll help make those services easier to find, understand and use. 

You will work with publishing officers, content designers, user researchers and subject matter experts to shape and improve our content and online application forms. 

Strong communication and stakeholder engagement skills are essential. You’ll need to be confident in challenging assumptions, guiding colleagues, and advocating for best practice. You’ll also play a key role in helping teams understand what good content looks like—and why it matters.

This is an exciting opportunity to join a growing digital capability within Natural Resources Wales, helping to modernise our services and improve the experience for users across Wales.

As an organisation we support flexible working. You will be contracted to the nearest NRW office to your home and a suitable hybrid working pattern will be agreed on appointment. Any regular face to face meetings or training will be planned in advance.

For informal enquiries, please contact Heledd Quaeck at heledd.quaeck@cyfoethnaturiolcymru.gov.uk

Interviews will be held on Microsoft Teams. 

Successful applicants will be subject to a satisfactory Disclosure and Barring Service Check (DBS) check. Appointments are normally made within 4 to 8 weeks of the closing date.

About us

We are a small but growing team - passionate about user centred design. Our mission is to create usable, accessible services that work better for the people that need them.
The team is made up of content designers, a user researcher, tester, product manager, and publishing officers.

What you will do

• Analyse user needs and identify gaps and overlaps in existing content.
• Make decisions on right formats, including when and how to use forms and design patterns that best meet user needs and adhere to our content principles and standards.
• Work with teams to review, design and test forms and transactional content, simplifying language and structure to remove friction for users.
• Scope, write, edit and publish high-quality digital content by working collaboratively, contributing to 2i reviews, and actively seeking feedback to improve.
• Use data and user feedback to iterate and improve web pages and online forms, working towards increasing online co rates and reducing user errors.
• Develop proactive ways for the organisation to understand user behaviour and gather feedback. 
• Proactively seek ways to constantly improve content governance and standards by contributing to team’s ways of working and Content and publishing manual
• Undertake health and safety duties and responsibilities appropriate to the post
• Be committed to Natural Resources Wales Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post
• Be committed to your own development  through the effective use of your personal development plan (known as Sgwrs).
• Any other reasonable duties requested commensurate with the grade of this role.

Your qualifications, experience, knowledge and skills

In your application and interview you will be asked to demonstrate the following skills and experience using the STAR method.

1. Experience of writing for the web including simplifying complex language and services within a complex policy area.
2. Experience of designing online application forms, ideally within a public sector organisation.
3. Experience of testing and iterating forms and transactional content based on user needs and data.
4. Experience of managing relationships with stakeholders, including explaining design decisions clearly and confidently.
5. Experience of mapping user journeys and identifying pain points for users.
6. Knowledge and experience of working to digital services standards, including accessibility and usability requirements.
7. Experience of working in an agile team, including prototyping content ideas to test, learn and iterate.
8. Experience of working on content management systems, ideally with some knowledge of markdown or basic HTML.
9. A recognised qualification, degree or equivalent experience.

Welsh language level requirements

• Desirable:  Level C1 - Proficiency level (fluent Welsh speaker)

Benefits 

This role will offer a range of benefits, including:

• Civil Service Pension Scheme offering employer contributions of 28.97% (successful internal staff will remain in their current pension scheme)
• 28 days annual leave, rising to 33 days
• generous leave entitlements for all your life needs
• commitment to professional development
• health and wellbeing benefits and support
• weekly wellbeing hour to use as you choose

See full details for all the employee benefits you will receive.

Please keep reading

We’re passionate about creating a diverse workforce and positively encourage applications from under-represented communities. We embrace equality of opportunity irrespective of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.  

We are committed to equal opportunities and we guarantee interviews for candidates with disabilities who meet the minimum selection criteria.

We want to attract and retain talented and highly skilled staff, so we make sure that our pay scales remain competitive. We advertise the full pay scale on our job descriptions. Appointed candidates start at the first point of the pay scale and annual increments are paid each year.

We want our staff to grow professionally and personally. From leadership development to access to further and higher education courses, our staff have opportunities to expand their knowledge on variety of topics, stay current in their field and continue to learn as their career progresses.  

We are a Bilingual organisation which complies with the Welsh Language Standards.  Welsh language skills are considered an asset to NRW, and we encourage and support staff to learn, develop and use their Welsh language skills. 

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