As well as developing our new website, we’ll be expanding and embedding social media even further into our way of working at Natural Resources Wales over the coming months.
What we’ve done so far…
We’ve had our social media channels (Twitter, Facebook, Flickr, YouTube) up and running for over 18 months now.
As a new organisation, it was important to us from the start to establish and build followers to one account, so customers know who we are, and where to find us.
You can find us on Twitter at @NatResWales. Here we tweet about our latest news and retweet interesting partnership information and respond to customer queries – everything from fly-tipping and fallen trees to how to report stranded whales!
You can also sign up to receive Twitter alerts from our account (more on social media during incidents in a future post).
On our Facebook page, we try and post and share images or videos. We’ve found that posts without images don’t reach anyone! Therefore, we have a rule – unless we have a picture to go with a story, we don’t post it on Facebook.
So get in touch, get involved. And let us know what you think.
Helping us connect with our colleagues…
For our staff, we’ve set-up Yammer – an ‘enterprise social network’. It’s a really useful tool for people working in a fairly large organisation like ourselves to discuss what we’re working on with colleagues – wherever we are in Wales. (More on how social media is helping us internally in another post soon…).
We already have accounts set up on Google Plus and Pinterest and we’ll be starting to develop these soon. We also want to increase our use of ‘rich content’ so that we can bring our work to life a bit more.
As well as our main @NatResWales profiles, we have accounts for the Wales Coast Path and some of our visitor centres such as Coed y Brenin on Facebook. We’ll soon be launching some other new accounts – more on this very soon…
We’re finding more and more customers are contacting us on Facebook or Twitter with their queries.
The majority of customer queries are the same. Be it by phone, letter, email or Facebook.
Currently, our social media channels are managed by our communications team, but we’ll soon be handing some of the monitoring and responding to our Customer Care advisors.
We see this as a great step in integrating social media into the organisation as a tool to help our staff do their job.
Let us know what you think and what you’d like to see more of on our social media channels.
We’re on track to release the website improvements shortly…more of that next time.