Senior People Engagement Advisor

Closing date: 26 June 2022 | Salary:£35,994-£39,369 | Location: Flexible



Contract type: Fixed Term appointment until 28 February 2023

Work pattern: 37 hours, Monday- Friday

Post number: 202876

As an organisation we support flexible working. This role allows hybrid working (a mix of home and office working) and a working pattern suitable for you can be discussed on appointment if you are successful.

You will be contracted to the nearest NRW office to your home, of which you will be required to attend for regular meetings, training and for one-to-one meetings with your manager. These will be planned in advance.

Job Description

‘Natur Am Byth!’ is Wales’ flagship initiative to tackle our Nature Emergency by uniting nine NGOs with NRW to deliver a 6 year £8million programme with support from the National Lottery Heritage Fund (NLHF).  This is an exciting role that will lead on outcomes for people.

Your focus will be co-production of outreach and inclusion activity plans for the 4-year delivery phase (2023-27). These plans will detail which communities and people the programme will work with to ensure that a diverse range of people achieve positive outcomes for well-being, connection to nature and skills development as a part of a Green Recovery in Wales.  The activity plans will be critical to the stage 2 application to NLHF due for submission in Feb 2023.

You will join 4 NRW staff in a new central project team for Natur am Byth, working with many partner organisations and communities across Wales during the 18-month development phase.  The involvement of landowners and communities to shape activity plans is essential, often communicating in the medium of Welsh.  You will lead on partnership working with the arts and heritage sectors to embed creative practitioners throughout the delivery phase. This will ensure an innovative programme that reaches a wide audience and throws a spotlight on the Nature Emergency in Wales.

You will bring your experience of engagement, consultation and co-production to facilitate activities that reach diverse communities, including sessions in the medium of Welsh and with individuals whose first language is neither English nor Welsh.  You will focus on people living close to species at risk, as well as communities most affected by covid-19 and the inclusion of people who could most benefit from an increased connection to nature.

You will lead contracts with consultants and experts to design success measures for the people engagement programme. A good working knowledge of NLHF is desirable.


Your responsibilities include:

  • Development of the people engagement and outreach element of the programme Activity Plan as part of a detailed set of plans to support a delivery phase application to the National Lottery Heritage Fund (NHLF) by February 28th
  • Design activities and events in partnership to achieve positive outcomes for people and heritage in line with the project vision and NLHF priorities.
  • Produce high quality plans for people engagement activities at both the hyperlocal and Wales wide level to create the Natur am Byth Activity Plan. You will do this by working closely with Natur am Byth partners, local communities, delivery partners, organisations and NRW colleagues working at both an area and national level.
  • Lead co-ordination of the Natur am Byth ‘Engagement and Inclusion Group’ with partners and NRW.
  • Support the project team and consultants in the development of an integrated bi-lingual communications strategy for Natur am Byth.
  • Design and agree robust methods of evaluation with support from specialist consultants. Support the creation of the Natur am Byth ‘Impact measurement Plan’ that will detail how the project will evaluate the difference we make for people and heritage. 
  • Manage project development in support of creating the Activity Plan.
  • Build relationships internally and externally in support of developing the Activity Plan.
  • Use insight and evaluation to inform communications planning and help continuous improvement in everything you do.
  • Mentor other members of the Natur am Byth team (both NRW and NGO colleagues) and proactively seek ways to improve ways of working in the team.

Qualifications, experience and knowledge

Knowledge and experience of the following: 

  1. Substantial engagement and stakeholder participation experience.
  2. High level of skill across all engagement disciplines and channels.
  3. An ability to collate and summarise complex information and work accurately and to deadlines.
  4. Experience in designing and/or delivering engagement projects.
  5. Experience of audience profiling.
  6. Communications experience
  7. An ability to engage partners from a wide range of organisations.
  8. Good knowledge of the third sector in Wales.

Welsh language requirements:

  • Essential Level 1 – able to pronounce Welsh and use basic phrases
  • Desirable Level 3 – Able to pronounce Welsh in some work situations

Please note if you do not meet the level 1 requirement i.e., ability to understand basic phrases and ability to pronounce Welsh names correctly, then NRW offers a variety of learning options and staff support to help you meet these minimal requirements during the course of your employment with us.


Please note - Applications to this role will be assessed based on the following competencies, both at shortlisting and interview. Please give examples of how you demonstrate these competencies when completing your application form.

Essential Knowledge and Skills

  • Requirement to undertake a higher level of practical or technical task/work requiring specialist knowledge/expertise.  Experts in a range of subjects relating to their profession.
  • Delivery of technical/specialist services will require gravitas in their subject area.
  • Objective advice to others on their knowledge and experience, keeping up to date with changes within  technical/specialist fields. Experience gained from different organisations/roles/functions.
  • Relevant substantial experience working in the relevant field. Ability to manage smaller, less complex programmes and/or manage projects on a larger scale.

Evaluation of Information


  • Interprets and understands the NRW operational delivery and strategy plans and it's wider context.
  • Ability to analyse and interpret a wide range of complex information, extracting key points to communicate to individuals at all levels and contributing to the development of policy.

Decision Making and Autonomy Requirements

  • Work guided by expected results but able to decide how best to achieve these.  Guidance may be provided by peers but there will likely be a need for some degree of judgment or creativity to be applied. There may be a requirement to alter  priorities due to conflicting demands. Objectives and targets will be reviewed on an intermediate basis.
  • May involve management of medium sized projects. Responsible for making independent decisions with input from line management and peers and an understanding of NRW policy and the range of options available and their potential implications for the business. Involved in the development of organisation policy and will have a level of autonomy in the implementation of organisational policy.
  • Decisions made could lead to changes in established procedure/practice for dealing with issues within the post-holder’s area of work. The consequence of taking wrong decisions could have an adverse effect on the organisation in relation to its external stakeholders such as partner organisations, lenders, service users etc.
  • Decisions may concern a broad range of matters and the outcomes of some decisions may not always be immediately clear or apparent. Problems encountered may also relate to the work of other parts of the organisation and could be variable and diverse. The impact of decisions is likely to be wider than the immediate function or department and is likely to be medium term.


  • Moderate level of impact and influence, which is generally medium term in impact.
  • Decisions and actions will influence others.
  • The  consequences of their decisions making/action will have a medium impact internally or externally. Identify or manage risks in their area of work.

Communication and Relationships with Others

  • Ability to link with other roles across the business, engaging the organisation in delivering polices and work plans in the most efficient way. Interaction with others may also be with people and organisations external to NRW.
  • This will involve written and verbal communication, leading smaller, less complex projects, requiring persuasive skills. This may include facilitating and/or presenting at internal or external meetings, giving advice and input as required.  There will be a requirement to foster and maintain good relationships and networks.
  • Post holders will typically produce less complex documents, reports, accounts, contracts etc. Content will contain a lower level of advice, guidance or opinion which the recipient will act upon or use and which is likely to have detrimental consequences if incorrect or poorly drafted.
  • Able to source information from multiple locations through research and apply professional judgment as to how the material should be interpreted; the impact of which is likely to be medium term in nature.

Responsibility for Resources

  • May have a delegated budget.
  • At this level the role may have responsibility for the checking the validity of forms and documents as part of a process and/ or the procurement of goods and services with approval.
  • Post holders will be responsible for the safe and legal use of equipment and data that they use to fulfil the requirements of the role.


Benefits of working for us

This role will offer a range of benefits, including:

  • agile and flexible working (role dependent) 
  • Civil Service Pension Scheme offering employer contributions of 26.6% to 30.3%
  • 28 days annual leave, rising to 33 days
  • generous leave entitlements for all your life needs
  • health and wellbeing benefits and support
  • weekly well-being hour to use at your choice

See full details for all the employee benefits you will receive.

How to apply

Application form 

Guidance on completing a job application form

Send completed applications forms to

Application closing date : 26 June 2022

Interviews will take place through Microsoft Teams, date to be confirmed.

If you have any queries about the role, please contact John Clark at:


Natural Resources Wales embraces diversity and promotes equal opportunity. We recruit by merit on the basis of fair and open competition.

We welcome and encourage applications from groups currently underrepresented, including women, black and ethnic minority groups and people with a disability. We have a guaranteed interview scheme for candidates with disabilities who meet the minimum selection criteria.

We put the principles of human rights, equality, fairness, dignity and respect at the heart of our values.

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